2025 SESSIONS

Take in our gorgeous mountain setting as you reset with yoga and breathwork with Mary Wilson, then take the challenge with a Cold Plunge to support Hair to Stay, an organization that helps cancer patients

Location: Paradise Park Lawn

Yoga Instructor: Mary Wilson

Check-in and collect your badge to attend the sessions and visit the Sponsor tables.

Location: Pueblo II

Registration Sponsor: Harper Ellis Hair Co.

Late night celebrating the 200? Recharge by joining us for breakfast.

Location: Paradise Park Lawn

Sponsored By: L’OREAL USA

How do you know when the timing is right before expand your beauty business? Representing salon companies of different sizes, our panel of owners will help share what systems are key to establish before adding locations, how to avoid the business pitfalls of growing too fast, how to maintain culture across multiple locations, how to select and groom the company’s next generation of leaders, as well as when franchising may be the next logical step.

Location: Grand Coronado

Moderator:
Emily Brown, V’s Barbershop

Panelists:
Jana Westerbeke, Gadabout Salons
Jim Valenzuela, V’s Barbershop
Lisa Green, JCPenney Beauty & Salon
Michaella Blissett-Williams, [salon] 718

FACT: The way salons hire today is completely outdated—and it’s costing you time, money, and top talent.

• Resumes? Worthless. (They don’t show skill, creativity, or culture fit.)

• Job posts? A waste. (They attract the wrong people or get ignored.)

• Interviews? A guessing game. (Interview no-shows are on the rise.)

• Meanwhile, today’s top beauty professionals are phygital natives—connecting and job searching differently than ever before.
  

Join us as we break down the data, reveal what’s working NOW, and give you the playbook to hire smarter, and with less frustration.

The salons that master this shift will dominate in 2025 and beyond. Will you be one of them?

Location: Grand Coronado

Speakers:
Jen and Matt Martinelli, Beautista

Explore innovative products, services, and solutions while engaging with key representatives to learn how they can benefit your business. This is also the perfect opportunity to network with fellow professionals and expand your connections!

Location: Arizona

Shared equity models have become increasingly popular in businesses, such as Patagonia, Canva, New Belgium Brewing Company and Chobani, that aim to align stakeholder interests, build collaborative cultures and achieve long-term success. Learn how to transform your company from a demanding business into a wealth-generating machine with ‘shared vision’ in this keynote that bridges the gap between where you are and where you want to be with Profit through impact. 

In this engaging talk, Ronel will uncover how market leaders are multiplying their growth by turning high performers into equity partners. This isn’t just about building a successful salon—it’s about creating a lasting legacy where everyone wins: owners gain freedom, teams build wealthy and clients experience excellence.

You’ll learn:

• How to master the art of vision alignment between owners, investors and team members

• Practical strategies to turn your ‘magic room’ into a profit center

• Why some companies fail, and what to do to make sure yours thrives

• How to build empires instead of jobs

• Create generational wealth through strategic partnerships

• Transform employees into Business Builders

Location: Grand Coronado

Speaker:
Ronit Enos, Salon Cadence

Unlock the full potential of your client relationships and elevate your business by focusing on every touchpoint in the client journey. With the power of AI, discover proven strategies for optimizing salon and spa client interactions, from discovery and booking to post-appointment follow-ups. Leverage automation to streamline processes, enhance your reputation, and ensure a seamless experience that fosters loyalty and drives revenue growth. By integrating cutting-edge technology, you can create a personalized journey that keeps clients coming back.

Location: Apache I (3rd Floor)

Speaker:
Lori Obiedzinski, Aura Salonware

Sponsored By:
Aura Salonware

In this session, we’ll take a deep dive into the client journey—from the moment they look in the mirror to searching online for a salon, exploring your website for answers, and ultimately rebooking and leaving a review. We’ll debunk the myth that social media is the biggest client driver and reveal how a strong online presence, AI-driven tools, strategic information placement, and smart automation can attract and retain more clients. Whether you’re focused on growing your clientele or strengthening your team, this class will provide actionable marketing strategies that drive real results.

Location: Papago I (3rd Floor)

Speaker:
Billy Davison, Occipital Salon Marketing

Location: Papago II (3rd Floor)

Make your way to our buffet and take advantage of this time to visit our sponsors and networking.

Lunch Location: Paradise Park Lawn
Tabletops Location: Arizona

Courtesy of: Boulevard

Imagine walking into your salon each morning with a clear understanding of what’s driving your success—and what needs immediate attention. What if you could see, in real time, how your sales, promotions and client trends stack up against industry benchmarks? The Key Industry Metrics (KIM) Report makes this possible, giving salon owners the power to make informed decisions that drive revenue and growth.

Join Leslie Perry, Executive Director of PBA, as we dive into how salons are using real-time insights from KIM (powered by SalonInteractive) to enhance client retention and stay ahead of industry trends. Featuring a panel of salon peers, this session will reveal how instant access to performance benchmarks can turn guesswork into strategy—and help your salon thrive in an increasingly competitive market.

Location: Grand Coronado

Moderator:
Leslie Perry, Professional Beauty Association (PBA)

Panelists:

Just like a well-tended garden, a thriving beauty business requires the right tools, attention, and strategy to flourish. Growth isn’t just about providing exceptional services, it’s about nurturing your business with the data that fuels success.

In this session, we’ll break down the key performance indicators (KPIs) that truly matter. Think of these metrics as the roots that keep your business strong, helping you boost client retention, optimize efficiency, and cultivate lasting profitability.

You’ll walk away with:

• A fresh perspective on tracking client loyalty and revenue trends

• Actionable strategies to turn insights into business growth

• Practical tips to strengthen your service offerings and maximize efficiency

Whether you’re looking to bring in more repeat clients, streamline your operations, or simply understand the numbers behind your success, this session will give you the clarity and confidence to grow with intention.

Let’s plant the seeds for long-term success, because when you nurture your business with the right data, beauty truly blooms.

Location: Apache I (3rd Floor)

Speaker:
Jozlyn Miller, Boulevard

Sponsored By: Boulevard

Location: Papago I (3rd Floor)

Location: Papago II (3rd Floor)

Location: Paradise Park Lawn

Success isn’t guesswork- it’s data. In this session, Terra Harvell, CEO/Founder of Harper Ellis Hair Co. breaks down the KPIS and competencies that turn salons into hubs for wealthy salon owners and their stylists and create $1 million scaling salons. Learn the revenue, profit, and retention metrics that actually move the needle- and get your team on board. 

Location: Grand Coronado

Speaker:
Terra Harvell, Harper Ellis Hair Co.

Sponsored By:
Harper Ellis Hair Co.

Where will your next growth spurt come from? Forward-thinking owners share the services and products they’ve added to their businesses that have produced a healthy ROI.

Location: Grand Coronado

Moderator:
Stacey Soble, SALON TODAY and BARBERING TODAY

Panelists:
Justin Gold, The Changing Room
Steffan Bentley, Apotheca Salon & Barber Shop
Terra Harvell, Harper Ellis Hair Co.