NASHVILLE | November 2025

Understand Your Data. Own Your Success.

In an intimate, one-day on the road version of our marquee event, the Data-Driven Salon Tour will bring salon and spa owners and managers together in various markets to understand how data can identify management challenges and reveal growth opportunities. In KPI-focused sessions, successful owners and industry leaders will spotlight best management practices, emerging business trends and new potential revenue streams.

 

To top off a day of education and networking, a progressive cocktail party will allow participants to tour three successful nearby salons. 

November 2025

Nashville, TN

Highlights from Data-Driven Salon Tour Atlanta

2024 Data-Driven Salon Tour Sessions

Monday • October 28

  • Registration will be open from 9:00am-3:00pm and you can pick up your badge onsite to join the fun! Don't miss out on this amazing opportunity to meet new people and learn new things!

  • It is our absolute pleasure to welcome you all to this wonderful event. We are thrilled to kick off what promises to be an exciting and inspiring experience. Let's get ready to learn, grow, and have some fun!

    Speaker:
    Stacey Soble, SALON TODAY and BARBERING TODAY

  • One in five color services are not profitable. Now is the time to shift the narrative and implement practices guaranteed to bring you profit prosperity at the color bar. Join Tim Howard, CIO of Vish, as he uncovers three key insights to transform your salon's pricing strategy. Compare your prices in real-time and discover how to:

    • Leverage data and research to ensure accuracy.

    • Unlock new revenue streams.

    • Drive profits with informed pricing strategies.

    Speaker:
    Tim Howard, Vish

    Sponsored by:
    Vish

  • Emotional intelligence is the cornerstone of effective leadership, particularly in a people-centric salon business. Bonnie's unique approach blends empathy and decisiveness, creating a powerful leadership style.

    Leading with heart involves a deep understanding and connection with people, fostering trust and loyalty. Conversely, leading with an edge demands assertiveness, resilience and the ability to make tough decisions when necessary. Striking a balance between the two is vital to inspiring and motivating teams, driving innovation, and effectively navigating challenges.

    Leaders who combine heart and edge create a dynamic environment where empathy and strength converge, leading to sustainable success, meaningful relationships, and long-term employees.

    Speaker:
    Bonnie Bonadeo, SOS Salon Coaching and Training

  • Let's take a break and enjoy some networking! During this time, let's visit some tabletops and see what exciting things they have to offer!

  • In this interactive session, Barry Quinn, President, North America at Phorest Salon Software, will discuss how to approach marketing from a business perspective. 

    You’ll take a deep dive into how to assess the value of your marketing, what metrics you should be looking at, and why Lifetime Value (LTV) and Customer Acquisition Cost (CAC) are imperative to evaluate your marketing performance for your business.

    Speaker:
    Barry Quinn, Phorest Salon Software

  • Emcee:
    Stacey Soble, SALON TODAY and BARBERING TODAY

  • Wow, it's lunchtime! Time to refuel and recharge with some delicious food.

  • The weight of navigating a business successfully in today’s ever challenging world can take its toll. This class was designed to support you in prioritizing your mental wellness. Through interactive discussions and practical exercises, participants will explore the importance of setting boundaries in their professional and personal lives. The class will provide strategies for maintaining healthy boundaries with clients and team members while emphasizing the significance of self-care practices to combat stress and burnout.

    Speaker:
    Daniel Mason-Jones, Muse Salon and Spa

  • Let's take a break and mingle with our fellow attendees! We can also check out some cool tabletop displays while we're at it.

  • Leading salon owners discuss the newest best practices they’ve implemented in their salons and how they’ve measured their success, then entertain management questions from the audience.

    Moderator:
    Stacey Soble, SALON TODAY and BARBERING TODAY

    Panelists:
    Amy Jagade, Oak + Lorel Salon
    India Bertin, Hi Texture Hair Salon
    Lauren Giesting, Valenti Salon and Spa
    Mike Van den Abbeel, Mosaic Hair Studio and Blowout Bar
    Rebecca Demarce, Hair Depot

  • Join us for an incredible tour of three of the most amazing local salons in the Atlanta area! You won't want to miss out on this exciting opportunity to see some of the most renowned salons in the region up close and personal!

    We'll be taking you to some of the best salons in the area, including:

    And the best part? You can enjoy all of this for just $45! That's right, when you add this to your ticket it will include shuttle transportation to each stop, as well as delicious beverages and snacks at each location.

    So what are you waiting for? Sign up today and get ready to experience the ultimate salon tour in Atlanta!

    Shuttles depart from 3:00pm-3:15pm, so don't be late!

  • The Salon Tour is an amazing experience that you don't want to miss! It includes three stops that are each a whopping 40 minutes long (not including drive time).

    We're estimating that we'll be back to the hotel between 7:00pm-7:30pm, depending on Atlanta traffic. You're going to have so much fun on this tour!

    TOUR STOPS:

2024 Data-Driven Salon Tour Speakers

  • Amy Jagade

    Master Stylist / Founder

    Oak + Lorel Salon

  • Barry Quinn

    President, North America

    Phorest Salon Software

  • Bonnie Bonadeo

    Founder

    SOS Salon Coaching and Training

  • Daniel Mason-Jones

    Owner

    Muse Salon and Spa

  • India Bertin

    Owner

    Hi Texture Hair Salon

  • Lauren Giesting

    Director of Operations


    Valenti Salon and Spa  

  • Mike Van den Abbeel

    Founder

    Mosaic Hair Studio and Blowout Bar

  • Rebecca Demarce

    Owner

    Hair Depot

  • Tim Howard

    CIO

    Vish

  • Stacey Soble

    Director of Brand Content Strategy

    SALON TODAY and BARBERING TODAY

2025 Registration Opening Soon

Data-Driven Salon Tour | November 2025 | Nashville, TN

2024 Rates & Pass Types

Sessions + Salon Tour Combo Pass

This ticket includes all sessions, networking, scheduled meals, AND Salon Tour Pass.
**Limited Seats on the Shuttle for the Salon Tours

Regular Rate

$195

Sessions ONLY Pass

This ticket only includes sessions, networking, and scheduled meals.
**Does NOT include the Salon Tour Pass

Regular Rate

$169

Salon Tour ONLY Pass

This ticket only includes entry on the shuttle to tour the salons.
Does NOT include sessions and scheduled meals.
**Limited Seats on the Shuttle for the Salon Tours**

Regular Rate

$45

ATLANTA VENUE

Grand Hyatt Atlanta In Buckhead

Grand Ballroom
3300 Peachtree Road NE, Atlanta, GA 30305

Rate of the Day - varies each day
*guest room rates are quoted exclusive of any applicable taxes (currently 16.90% + $5.00 Georgia Hotel Motel Fee) applicable service fees, and/or hotel-specific fees in effect at the time of the event.

You can use the link below to reserve a room at the rate of the day.

Book by Phone: 1-404-237-1234

Hotel Discounted Daily (non-overnight) Parking Rates

$12.00 per car for self-parking
$15.00 per car for valet parking

2024 Data-Driven Salon Tour Sponsors

PLATINUM

GOLD

SILVER

BUSINESS PARTNER

MEDIA PARTNERS

Sponsorship Opportunities

Learn more about the opportunities to reach this localized group of top salon owners!
Complete the form below to receive a copy of the 2025 event prospectus.

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