Barry has been working in the Beauty Industry for 15 years, starting out in Ireland, and for the past 6 years has lived and worked in Philadelphia, PA. Barry's passion is to help Salon Owners take the pain away from growing a world-class Salon, through technology and he has dedicated his career to doing just that. Barry spent the early part of his career focusing on loyalty programmes in salons and from there spent some years on the various marketing tools that help salons get their clients in more often while spending more and generating referrals. As President of Phorest North American operation, Barry leads the Phorest teams that serve you every day with the same passion and energy that he had on day 1.