2025 SESSIONS

Check-in and collect your badge to attend the sessions and visit the Sponsor tables.

SALON TODAY 200 Dinner tickets are sold separately - you must check-in and pick-up your ticket before the dinner starts.

Location: Pueblo II

Registration Sponsor:Harper Ellis Hair Co.

Join us early to grab a bite to eat and start networking with other data-hungry owners and managers.

Location: Grand Coronado

Sponsored By: Aura Software

Join us as we welcome you to DDSS 2025 and share some information to help you get the most out of Data-Driven Salon Summit.

Location: Grand Coronado

Emcee/Speaker:
Stacey Soble, SALON TODAY and BARBERING TODAY

Owners, this is your moment. It's time to let go of hesitations, step out of indecision and
commit fully to your vision. This year will be different—but only if you're willing to embrace the
mindset, behaviors, and unwavering determination that define the most successful
entrepreneurs.

Kati Whitledge is here to kick off this year’s Data Driven Salon Summit with an empowering
keynote that challenges you to go “all in” on your business. Success isn’t for the half-hearted.
It's for those who dare to lead with purpose, confidence, and the resilience to push through
challenges.

This talk will inspire you to unlock your full potential, help your team thrive, and build a future
fueled by grit and authenticity. If you’re ready to break through limits, embrace growth, and own
your path forward, this is the talk you cannot afford to miss.

Location: Grand Coronado

Speaker:
Kati Whitledge, mya

Join Zenoti CEO Sudheer Koneru for an in-depth session on the trends reshaping the salon industry. Using real data from over 30,000 beauty and wellness businesses, this discussion offers key benchmarks and actionable insights to help salons attract customers, boost revenue, and maintain a competitive edge. Explore how AI-driven tools are quietly revolutionizing salon operations—from enhancing customer experiences to optimizing overall business performance. This session provides critical, data-backed perspectives that salon owners simply can’t afford to miss.

Location: Grand Coronado

Speaker:
Sudheer Koneru, Zenoti
Van Council, Van Michael Salons

Sponsored By:
Zenoti

Explore innovative products, services, and solutions while engaging with key representatives to learn how they can benefit your business. This is also the perfect opportunity to network with fellow professionals and expand your connections!

Location: Arizona

Injectables, wellness shots, laser treatments—medspa services are enjoying explosive growth as clients seek rejuvenation with natural-looking results. But adding medspa service to your treatment rooms typically comes with its own requirements, including partnerships with medical professionals and a shift in recordkeeping.  Market leading salon owners share how they’ve created their own medspa operations, while we get a glimpse at how AI is shifting beauty and wellness consultations.

Location: Apache I (3rd Floor)

Moderator:
Nikki Le, Nikki Le Consultancy

Panelists:
Ginny Eramo, INTERLOCKS Salon & MedSpa
Merrisa Barnhardt, Bella Lago Salon and MedSpa
Wayne Liu, Perfect Corp

Point Systems & Membership Programs: Leveraging loyalty programs and rewards to keep clients engaged and drive repeat business.

Location: Papago I (3rd Floor)

Speaker:
Melissa Dick, Meevo by Millennium Systems International

Sponsored By: Meevo

Location: Papago II (3rd Floor)

Network while refueling for an afternoon of learning!

Data-Driven is pleased to put out a spread for lunch so you can refuel for an afternoon of learning. Networking is one of the biggest benefits of this conference, so if you’ve come with a group, split up and join different tables of strangers and meet someone new. Some of the best takeaways may come from your lunch partners.

Don’t forget to save time to meet with all our sponsors!

Lunch Location: Paradise Park Lawn
Tabletops Location: Arizona

Lunch Courtesy of: Meevo

A unified culture is the key to delivering exceptional guest experiences. The Power of Unity lies in fostering collaboration and aligning values within an organization, transforming ordinary client visits into extraordinary moments that inspire loyalty and drive lasting success.

Location: Grand Coronado

Speaker:
Justin Gold, The Changing Room & Rise Coaching and Consulting

How does your salon measure up? Join Barry Quinn, President, North America at Phorest Software, for an interactive session designed to help you evaluate your salon’s performance. We’ll dive into the key metrics that define business health, assess your current numbers, compare them against local industry benchmarks, and discuss strategies for sustained growth.

Location: Grand Coronado

Speaker:
Barry Quinn, Phorest Salon Software

Sponsored By:
Phorest Salon Software

HairToStay is a national nonprofit organization dedicated to providing financial assistance for scalp cooling treatments to low-income cancer patients, helping them prevent hair loss during chemotherapy. Scalp cooling is a revolutionary FDA-cleared treatment that dramatically reduces chemo-induced hair loss, one of the most traumatic and visible side effects, allowing patients to maintain their privacy, identity and sense of well-being. Noah will share more about scalp cooling, their organization, how you can use them as a resource for clients, and their partnerships with the beauty industry. Learn more about the significant impact they've made with over 6,500 scalp cooling subsidies provided since 2016, and how you can get involved.

Location: Grand Coronado

Speaker:
Noah Warren, Hair to Stay
www.hairtostay.org

Let data become your crystal ball for salon performance.

Location: Grand Coronado

Sponsored By:
CLICS

Explore innovative products, services, and solutions while engaging with key representatives to learn how they can benefit your business. This is also the perfect opportunity to network with fellow professionals and expand your connections!

Location: Arizona

From accounting to insurance to financial planning, bring your biggest management challenges to our panel of expert pros who serve the beauty industry for this fast-fire round of Q&A.

Location: Grand Coronado

Moderator:
Stacey Soble, SALON TODAY and BARBERING TODAY

Panelists:
April McDaniel, Kopsa Otte CPAs + Advisors
Mary Hoeprich, Gild Insurance
Michael Cole, Northwestern Mutual
Tina Azarvand, Azarvand Tax Law

Get ready to shine at theSALON TODAY 200 Celebratory Dinner! It’s time to glam up and celebrate the incredible achievements of the SALON TODAY 200 and your business success in style. (Please note: This is a separate ticketed event.)

Recommended Attire: Festive or Cocktail

Purchase your dinner ticket today!

Get ready for an unforgettable evening! Join us for a lively cocktail reception where you can mingle with industry leaders, share stories, and celebrate achievements. Enjoy (2) complimentary drink tickets, followed by a cash bar.

This event is open to all registered DDSS, MSBC, and ST200 attendees.

Recommended Attire: Festive or Cocktail

Location: Arizona

Sponsored By:
Aveda
Phorest Salon Software
SalonBiz, Inc.

SEPARATE TICKETED EVENT

Join us as we recognize the 2025 Salon Today 200 Winners and Celebrate Excellence in salon Leadership and Management.

Recommended Attire: Festive or Cocktail

Location: Grand Coronado

Sponsored By:
PLATINUM
Aveda
Phorest Salon Software
SalonBiz, Inc.

GOLD
L’OREAL
Innersense Organic Beauty

Let's celebrate! After the SALON TODAY 200 Celebratory Dinner, join us for an incredible night of dancing and fun. This vibrant party is your chance to unwind and enjoy the company of industry peers. Don't miss it!

Get ready to glow in an electrifying atmosphere filled with music and excitement. The After Party promises an evening of unforgettable memories. Join us for a night of celebration and joy!

Location: Sunset Plaza