Stacey Soble has been involved in the conversation of salon business for nearly three decades—as a reporter, a consultant, and the editor-in-chief of SALON TODAY and BARBERING TODAY. In her role as a director of brand content, she develops the content for the brands’ digital, print, and social media, as well as live events. She has been responsible for growing the brand’s celebrated recognition programs — SALON TODAY 200, SALONS OF THE YEAR, and STAMP (SALON TODAY’s Annual Marketing Program). She also directs the content for Data-Driven Salon Summit, an event that brings together salon, spa, and barbershop owners to understand how data can lead to better business decisions to fuel growth and success.