As Director of Client & Partner Relations for Aura Salonware and Rosy Salon Software, Lori Obiedzinski brings multiple perspectives to her position. In her 20 years of beauty industry experience, she has been a stylist, salon/operations manager, multi-location regional manager, distributor sales manager, and now brings her expertise to software. Lori discovered the leadership/management aspect of the industry early in her career. She realized that she was drawn to the business side even more than she enjoyed being behind the chair.