SPEAKERS

Jennifer Alvarez is a former stylist turned award-winning salon owner, business strategist, and the go-to expert in the beauty industry for implementing technology, automation, and virtual systems that help salon owners buy back their time and streamline operations.

With over 20 years in the industry, Jennifer built a seven-figure salon and spa, created a nationally recognized bridal brand, and fully retired from behind the chair in 2023. Now, she helps salon owners optimize their systems, marketing, and communication platforms so they can scale sustainably, reduce overwhelm, and focus on what they truly love—growing people, profits, and personal freedom.

Through her consulting work, signature trainings, and the Beauty Business Game-Changer podcast, Jennifer teaches practical, tech-forward strategies that simplify growth and unlock real freedom for salon owners ready to lead at the next level.