Jen and Matt Martinelli are the co-founders of BEAUTISTA, a groundbreaking platform designed to help beauty businesses attract, develop, and retain top talent in an ever-evolving industry. With extensive backgrounds in beauty, marketing, PR, and business development, they have dedicated their careers to creating solutions that strengthen the professional beauty industry and drive salon success.

With over 15 years in the beauty industry, Jen previously led marketing and education for a top beauty technology company, where she developed brand-building strategies that helped salons scale, increase profitability, and future-proof their businesses. Her deep understanding of digital marketing and community engagement led her to create BEAUTISTA, a platform that provides salons with modern tools to showcase their brand, attract the right talent, and retain their teams by fostering professional growth. Today, she leads BEAUTISTA’s expansion, overseeing a 68% year-over-year increase in membership and strategic partnerships with the biggest brands in beauty.

Matt has spent most of his career on the business side of beauty, working with leading brands to drive growth, revenue, and strategic partnerships. With a background in marketing, PR, and brand strategy, he has worked with top names in fashion, including Versace and Calvin Klein, and played a key role in scaling businesses within the beauty sector. His expertise in digital transformation and recruitment strategy has helped salons modernize their hiring approach—giving them the ability to attract and engage professionals who align with their culture, reducing turnover, and improving long-term retention.

Together, Jen and Matt are redefining how salons and professionals connect in a way that benefits both—ensuring beauty businesses can attract and keep top talent, while empowering professionals with education and career development. At BEAUTISTA, they are not just helping professionals market themselves; they are helping salon owners build stronger, more engaged teams that thrive in today’s competitive landscape.