Shane Price is a successful Canadian entrepreneur with an unrelenting passion for the great outdoors.

A driven innovator, Price harnessed his curiosity, expertise, and love for the environment as he sought a way to combat the industry’s biggest issue: the unchecked creation of 877 pounds of waste in North America every single minute.

Alongside industry insiders and beauty professionals, he founded the world’s first and most comprehensive sustainability platform for the beauty industry. GCS helps Personal Care Service Providers (salons, barbers, and spas) as well as manufacturers of beauty products reduce their environmental footprint. Today as CEO of GCS, he leads a movement of more than 16,000 sustainable beauty professionals, who, collectively, reclaim and repurpose more than 1 million
pounds of beauty waste every year.

He has presented to the EU Congress in Brussels on the Circular Economy for the Hairdressing Sector, was recognized for The Award of Environmental Excellence by the Federal Ministry of the Environment in Canada, to name just a few, and has been funded by the National Sciences and Engineering Research Council of Canada to explore the possibilities with the various waste streams from Salons.