Dafina Smith is revolutionizing the hair industry with her innovative and respectful approach. Drawing from personal experiences of discrimination at beauty supply stores, she was determined to foster a more welcoming environment. This mission was influenced early on by her parents, who opened a beauty store in 1992, emphasizing dignity and education in customer service.

With a background in social justice from Georgetown University and experience in AmeriCorps, Smith combines her passion for beauty with a drive for positive change. Her career spans sales, branding, and event production, including working with notable names like Outkast.

In 2007, Smith founded Sunny’s Hair & Wigs in Atlanta, setting new standards with high-quality products and exceptional service. The success of Sunny’s exposed gaps in the hair extension market, leading Smith to launch Covet & Mane in 2019. As the first to offer customizable hand-tied hair extensions, Covet & Mane addresses industry flaws with innovative designs and a focus on stylist education through the Covet Collective. Smith's vision for Covet & Mane as the "Chanel of hair extensions" emphasizes luxury, quality, and a personalized touch, redefining the beauty supply experience and empowering both customers and stylists.